P.O. Box 244 • Goddard, KS 67052 • (316) 316-833-8385 • chamber@goddardkansas.us
Business Development

DEMOGRAPHICS

 The residential growth in Goddard over the past 10 years has provided an excellent opportunity for emerging business and national chains alike to begin operations in Goddard.  By 2013 the area will have seen a new Wal-Mart Super Center open, a Kwik Shop Market Place, a new concept for Kroger which expands even more on its convenience line as well as a new Ace Hardware Franchise.  It’s just not the big companies either.  New locally owned businesses have sprouted along Kellogg and in the Goddard Downtown Area as well as the Goddard Industrial Park.  Additionally, 144 acres have been recently platted at the southwest corner of Kellogg and 183rd ST West for commercial and retail growth.

A more complete breakdown of the Goddard Trade Area Demographics can be found here.  Buxton Analytics, a national retail assessment firm, completed a study of the Goddard Trade area in June of 2010 finding that;

 53% of residents in the Goddard Trade Area can be classified in three primary market demographic classifications; New Suburbia Families, Family Convenience and Small Town Success. 

Not sure what those market segments are?  Read on or contact the City of Goddard for more detailed information about our Retail Matching Survey and Information. 

NEW SUBURBIA FAMILIES
20% of Goddard Trade Area

Young couples with pre-school children have turned New Suburbia Families into a booming lifestyle.

Concentrated in fast-growing, metro fringe communities mainly in the West and Southwest, the segment’s population has more than tripled since 1990.

With many households under 35 years old, these young families are making the most of their new subdivisions.

More than half the housing has been built since 2000 and the median value worth nearly 50 percent above the U.S. average.

Residents have both brains and bucks.

More than two-thirds have gone to college and many workers earn six-figure incomes.

 It takes hard work to have achieved success at such a young age.

More than two-thirds of families have multiple workers in the labor force, gravitating to jobs as managers, executives and white-collar professionals.

SMALL TOWN SUCCESS
16% of Goddard Trade Area

Small-town Success is typically home to the families of the most prominent citizens in their exurban communities.

White-collar, college educated and upscale, they live in recently developed subdivisions outside the nation’s beltways in the Midwest and West.

Most of these households contain white, middle aged working couples who have positions as executives and professionals in health care, retail and education.

More than eight in ten drive alone to work, pulling out of the driveways of large single-family homes valued at 50 percent above the national median.

These high-earners drive to work in comfort and have high rates for owning luxury SUVs as well as family vehicles including minivans.

 

FAMILY CONVIENCE
17% of Goddard Trade Area

Family Convenience is a collection of sprawling families living in remote towns and military bases primarily in the Midwest and Northern Plains.

Most of the households contain dual-income couples working at skilled blue collar jobs in manufacturing and construction as well as in the military.

Service families are six times as likely to live here than the general population.

Despite moderate educations, the adults in this segment earn upper-middleclass incomes and have a high rate of home ownership.

The vast majority own new single-family homes and have SUVs and pickup trucks in the driveway.

With an above average length of residence, many have achieved a secure lifestyle with room for the kids to grow.

 

Information provided by Buxton Retail Site Assessment June 2010.  

 

10/6/2014 7:00 PM to 8:00 PM
11/3/2014 7:00 PM to 8:00 PM
12/1/2014 7:00 PM to 8:00 PM
1/5/2015 7:00 PM to 8:00 PM
2/2/2015 7:00 PM to 8:00 PM
Site Navigation +